Welcome to the global agile marketing podcast

Episodes

12
May 7, 2025

Agile Marketing in Australia with Lucia Sheridan (Arandia) Episode (Twelve)

The State of global agile marketing in Australia. Interview with Lucia Sheridan (Arandia). Lucia has worked in the UK, US and Australia. John Cass, the podcast's host asks Lucia her perspective on the state of agile marketing in Australia. One of our favorite tips from the interview with Lucia is her insight into the experience of agile marketing, that agile marketing helps make changes iteratively. While many marketers fear to be transparent, agile marketers overcome that concern through the process of updates and reporting.
11
Dec. 2, 2024

Agile Marketing in Brazil with Márcio Neves Episode (Eleven) Portuguese Version

The State of global agile marketing in Brazi. Interview with Márcio Neves, Director, Product Management, E-Commerce and Agile Consulting at 123 Ágil in São Paulo, Brazil. Márcio is a pioneer in the use of agile marketing having started using agile for marketing at Yahoo in 2008. John Cass, the podcast's host asks Márcio his perspective on the state of agile marketing in Brazil. Today’s podcast is the Portuguese version of the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoic...
11
Dec. 2, 2024

Agile Marketing in Brazil with Márcio Neves Episode (Eleven) English Version

The State of global agile marketing in Brazi. Interview with Márcio Neves, Director, Product Management, E-Commerce and Agile Consulting at 123 Ágil in São Paulo, Brazil. Márcio is a pioneer in the use of agile marketing having started using agile for marketing at Yahoo in 2008. John Cass, the podcast's host asks Márcio his perspective on the state of agile marketing in Brazil. Today’s podcast is the English version of the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
10
July 17, 2024

Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) Dutch Version

The episode features research from the Dutch based Agile Marcom association. Misha and Marielle do an amazing job of giving insights into how agile marketing works in the Netherlands.
10
July 17, 2024

Agile Marketing in the Netherlands with Misha van Hamersveld-Elbers and Marielle Roozemond Episode (Ten) English Version

Pleased to launch today's interview on the state of Agile Marketing in the Netherlands with ⚡Misha van Hamersveld and Marielle Roozemond. The episode features research from the Dutch based Agile Marcom association. Misha and Marielle do an amazing job of giving insights into how agile marketing works in the Netherlands.
9
June 17, 2024

Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) English Version

The State of global agile marketing in Turkey. John Cass interviews Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. Today’s podcast is the English version of the podcast.
9
June 17, 2024

Agile Marketing in Turkey with Emre Enver Uçar Episode (Nine) Turkish Version

Interview with Emre Enver Uçar, Enterprise Transformation Expert /Agile Coach / and Trainer at Projera Türkiye. John Cass, host of the show asks Emre his perspective on the state of agile marketing in Turkey. The podcast is the Turkish version of the podcast. John Cass asks questions in English, and Emre will be translating them into Turkish. Learn more about your ad choices. Visit megaphone.fm/adchoices
8
March 15, 2024

Agile Marketing in Germany with Martin Sinning Episode Eight (German)

Martin Sinning talks about his research into the state of agile marketing in Germany with John Cass. Martin Sinning is a former freelance marketing consultant and coach. And since May of 2023, head of Marketing Europe corporate benefit. Here's the English version of the State of Agile Marketing in Germany podcast interview with Martin Sinning. About John Cass John is a marketing leadership coach, agile marketer, and content marketing strategist. He has more than 30 years of marketing and d...
8
March 15, 2024

Agile Marketing in Germany with Martin Sinning Episode Eight (English)

Martin Sinning talks about his research into the state of agile marketing in Germany with John Cass. Martin Sinning is a former freelance marketing consultant and coach. And since May of 2023, head of Marketing Europe corporate benefit. Here's the German version of the State of Agile Marketing in Germany podcast interview with Martin Sinning. About John Cass John is a marketing leadership coach, agile marketer, and content marketing strategist. He has more than 30 years of marketing and di...
7
July 7, 2022

Episode Seven: (Spanish) Agile Marketing Around the Globe in Spain with Christophe Martinot

Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe Martinot is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate communication (Omnicom), with marketing and sales roles at local and international level. Passionate about continuous improvement and the con...
7
July 7, 2022

Episode Seven: (English) Agile Marketing Around the Globe in Spain with Christophe Martinot

Marketing expert and a convinced promoter of Agile Ways of Working for organizations. Christophe Martinot is the co-founder of SeedingEnergy S.L. and founder of Agilewow4all. His professional portfolio includes developments with FMCG (L'Oréal, Danone), pharmaceutical and healthcare (Sanofi, Lundbeck, Novo Nordisk, Abbott), global marketing and corporate communication (Omnicom), with marketing and sales roles at local and international level. Passionate about continuous improvement and the con...
6
May 2, 2022

Episode Six: (Italian) Agile Marketing Around the Globe Italy with Deborah Ghisolfi

Deborah Ghisolfi è consulente di agilità aziendale presso Agile Marketing Italia. E' l'unica formatrice italiana autorizzata dal consorzio internazionale per l'Agile - ICAgile - ad erogare corsi certificati Agile applicati al Marketing e alle vendite. Deborah ha più di 10 anni di esperienza nella consulenza e formazione Agile con aziende Enterprise che sviluppano prodotti digitali. Con esperienza nel lavorare con clienti nei settori Retail, Luxury e Fashion. Deborah è laureata in Scienze dell...
6
May 2, 2022

Episode Six: (English) Agile Marketing Around the Globe Italy with Deborah Ghisolfi

Deborah Ghisolfi is a business agility consultant at Agile Marketing Italia. She is the only Italian trainer authorized by the international consortium for Agile - ICAgile - to deliver certified Agile courses applied to Marketing and sales. Deborah has more than 10 years of experience in Agile consulting and training with Enterprise companies that develop digital products. With expertise when working with clients in the Retail, Luxury, and Fashion sectors. Deborah is a graduate of Information...
5
July 25, 2021

Episode Five: Agile Marketing Around the Globe with Michael Seaton and Thomas Hormaza Dow

Michael Seaton, President, Level C Digital, has an extensive background leading digital marketing strategy and transformation at some of Canada’s largest and most respected brands in Financial Services, Not-For-Profit, and Government. His “why” stems from a passion for developing better, smarter marketers and teams, enabling new skills and practices essential for modern marketing success. Michael authored and instructs Agile Marketing at the University of Toronto as well as the Digital Market...
4
May 1, 2021

Episode Four (Spanish): Agile Marketing Around the Globe with Beatriz Pinto

Beatriz Pinto se une a John desde Bogotá D.C. en la República de Colombia. Beatriz es Consultora de Gestión Digital y Gestora de Proyectos en Accenture. Beatriz describe el estado actual del marketing ágil en Colombia. Aquí está la versión en inglés. Acerca de su anfitrión: John Cass John es coach de liderazgo de marketing, especialista en marketing ágil y estratega de marketing de contenidos. Cuenta con más de 30 años de experiencia en marketing y marketing digital. Trabaja en SDL (ahora RCW), ...
4
May 1, 2021

Episode Four (English): Agile Marketing Around the Globe with Beatriz Pinto

Beatriz Pinto join's John from Bogotá D.C. in the Republic of Colombia. Beatriz is Digital Management Consultant and Project Manager with Accenture. Beatriz describes the current state of agile marketing in Colombia. Plus, there's a Spanish version of the agile marketing podcast with Beatriz Pinto. Beatriz describes her background in the telecommunications industry. And Beatriz conducted a survey on agile marketing, and received the following results: - 60% of the marketing survey see agil...
9
April 6, 2021

Episode Four (English with German version): An interview with Dr. Kevin Anding

For the third episode of 2021, John Cass interviews Dr. Kevin Anding CEO of CONNECTINGSCIENCE and marketing specialist. Kevin provides agile marketing advice and agile training to companies. Today’s podcast is on the state of agile marketing in Germany. This podcast is in both English and German.
8
April 6, 2021

Episode Four (German): An interview with Dr. Kevin Anding

Für die dritte Folge von 2021 interviewt John Cass Dr. Kevin Anding, CEO von CONNECTINGSCIENCE und Marketing-Spezialist. Kevin bietet Unternehmen agile Marketingberatung und agiles Training. Der heutige Podcast befasst sich mit dem Stand des agilen Marketings in Deutschland.
7
May 15, 2020

Episode Three (Portuguese): Agile Marketing Around the Globe with Andre Felippa

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This interview is in Portuguese, and it is also available in English.
6
May 15, 2020

Episode Three (English): Agile Marketing Around the Globe with Andre Felippa

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Andre Felippa to discuss what marketing through an Agile lens looks like in Brazil. This episode is in English, but is also available in Portuguese.
5
May 13, 2020

Special Edition: A COVID-19 Update from the Netherlands

In this episode, John Cass sits down with Adrie Dolman for a short discussion on the impact of COVID-19 on agile marketing in the Netherlands. You can hear more from Adrie on his series over at the Business Agility Institute Podcast Network.
4
May 13, 2020

Special Edition: A COVID-19 Update from Naoya Segawa

John Cass sat down with Naoya Segawa of Japan to talk about Naoya's first episode in the Business Agility Podcast Network, an interview about COVID-19 and how it affects agile marketing. Check out Naoya's episode here (in Japanese): https://bainetwork.podbean.com/e/episode-1-agile-marketing-in-japan-in-the-age-of-covid-19/
3
May 12, 2020

Episode Two: Agile Marketing Around the Globe with Naoya Segawa and Nobuyoshi Adachi

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Naoya Segawa and Nobuyoshi Adachi to discuss what marketing through an Agile lens looks like in Japan.
2
May 12, 2020

Episode One: Agile Marketing Around the Globe with Adrie Dolman

In this special edition of the Deep Dive into Agile Marketing, John Cass introduces Adrie Dolman to discuss what marketing through an Agile lens looks like in the Netherlands.